From Burnout to a Five-Figure Annual Potential Business with Creality Falcon

How One Small Decision Changed Everything

Two years ago, Finnish maker Jasse Koskinen made a decision that changed his life.

At the time, he had just left the security industry after 17 years of work due to severe burnout and illness. 

Suddenly unemployed, he had no clear plan for what to do next.

His wife offered to pay for something he had always wanted — a tattoo.

But Jasse declined.

Instead, he asked for something that could help him start over: a laser engraving machine.

That decision led him to his first Creality Falcon 10W laser engraver, and unknowingly, the beginning of a new business.

Starting a Laser Engraving Business with One Simple Goal

Unlike many entrepreneurs, Jasse didn’t begin with a large business plan.

His goal was surprisingly simple:

“I just didn’t want to be unemployed.”

In Finland, the government unemployment benefit is around €600 per month. Jasse set that as his first target: if he could earn at least that much from laser engraving, he would consider the experiment a success.

He had never seen a laser engraver operate in real life before.

Everything — from machine setup to design to material testing — was self-taught.

Like many makers starting a laser engraving side hustle, he began by experimenting with small projects and gradually improving his skills.

Turning Local Culture into Profitable Products

Instead of copying common laser engraving ideas online, Jasse decided to focus on products inspired by Finnish culture.

One of his most successful ideas came from something deeply rooted in Finland: sauna culture.

Sauna is nearly sacred in Finnish daily life, and temperature monitoring is essential for the experience.

Jasse designed a laser engraved slate sauna meter, combining practical function with Nordic design aesthetics.

The result?

In just 1.5 years, he sold more than 1,000 sauna meters.

Encouraged by the demand, he expanded into other materials and products, including:

• Slate engraving
• Canvas engraving
• Painted ceramic tiles
• Pet memorial stones
• Photo-engraved gifts
• Customized flasks

Many of these products are uncommon in Finland, giving his business a unique niche.

Growing a Laser Engraving Business Without Paid Ads

Today, Jasse runs his entire laser engraving business alone.

He manages everything himself:

• Product design
• Laser engraving production
• Packaging and shipping
• Social media marketing
• Event sales

Instead of investing in advertising, he relies heavily on social media, particularly TikTok.

By posting videos of his laser engraver in action and showing the production process, he has attracted a large audience.

Within Finland’s laser engraving community, he is now one of the most followed creators on social media in this field.

Offline events are also a key part of his strategy. He regularly participates in:

• Craft fairs
• Car shows like the Hot Rod Show
• Dog shows
• Local markets

One of the largest Nordic craft fairs alone attracts around 60,000 visitors in a single weekend.

Running a One-Person Laser Workshop

Running a solo business means long hours.

Jasse describes his work as a 24/7 lifestyle.

During the busy Christmas season, he sets an alarm every hour at night so he can wake up, change materials in the machine, and keep production running.

Despite the demanding schedule, the business has grown steadily.

Starting from zero, Jasse has built his laser engraving business to approximately Five-Figure annual income!

— without paid advertising and before even launching a full online store.

His e-commerce website is currently under development and is expected to increase orders even further.

The Next Step: Europe’s First Mobile Laser Engraving Shop

Jasse’s next project may be his most ambitious idea yet.

He plans to create Europe’s first mobile laser engraving shop.

The concept is simple but powerful:

A fully equipped laser engraving van that travels to major events across Finland and the Nordic region.

At these events, customers would be able to:

• Buy finished engraved products
• Bring their own photos for personalization
• Watch the engraving process live

Jasse even plans to install a large screen on the side of the van so visitors can see the engraving happening in real time.

Instead of telling customers to order later, the product can be created instantly and taken home the same day.

The project is currently in planning, but he hopes to launch the mobile workshop within the next year.

How Creality Falcon Helped Build an Independent Life

Jasse’s story shows what laser engraving can become.

What started as an experiment with a Falcon 10W laser engraver has grown into a real creative business and a fully self-employed lifestyle.

For many makers, a laser engraver is just another tool on the workbench.

But for people like Jasse, it can become something much bigger:

A way to start over, build independence, and turn creativity into a sustainable business.

And if his mobile engraving van hits the road soon, his workshop might soon be traveling across Finland — engraving memories, gifts, and stories wherever it goes.