Creality Falcon Cookie Policy

Last Updated: April 2026

This Cookie Policy explains how Creality 3D Technology (Europe) GmbH ("Creality", “we,” “us,” or “our”) uses cookies and similar technologies on our official e-commerce website (the “Store”). This Policy applies to all users, including visitors, registered customers, and business partners accessing the Store.

We use cookies to operate, secure, and improve our services, and to personalize your experience. By continuing to use our site, you acknowledge and agree to the use of cookies as described in this Policy.

1. What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work more efficiently, enhance user experience, and provide information to the owners of the site.

On this Store, we use cookies and similar technologies (such as web pixels, tags, scripts, and local storage, collectively “cookies”) to:

  • Ensure the security and functionality of our online store.
  • Remember your preferences (e.g., currency, language, cart items).
  • Analyze how you use our website to improve performance.
  • Deliver relevant marketing content and measure advertising effectiveness.
  • Collect usability feedback to optimize the user experience.

Some cookies are set by us (first-party cookies), while others are set by third-party service providers operating on our behalf (third-party cookies).

2. Categories of Cookies We Use

We categorize the cookies used on this Store into four types based on their purpose: Strictly Necessary, Performance/Analytics, Functional, and Marketing/Advertising.

Below is a detailed list of the specific cookies and technologies currently deployed on the Store:

2.1 Strictly Necessary Cookies

These cookies are essential for the website to function properly. They enable core functions such as page navigation, secure access to account areas, shopping cart retention, and checkout processing. These cookies cannot be disabled as the website will not work without them. They do not store personally identifiable information.

Typical cookies and tools in use:

  • shopify*, cart, storefront_digest, cart_currency: Shopify store operation, session, cart and checkout
  • token, session: User login status and session authentication
  • lastIpP...: IP and region verification for anti-fraud and security
  • csrf_token: Anti-cross-site request forgery protection
  • VITE_SENTRY...: System stability and error monitoring

2.2 Performance and Analytics Cookies

These cookies collect anonymous information about how visitors use our website (e.g., which pages are visited most often, error messages received). This data is aggregated and used to improve website performance and user experience.

Typical cookies and tools in use:

  • Google Analytics 4: _ga, ga*, _gid (user identification and visit statistics)
  • Google Tag Manager: Tag management tool that triggers other analytics and marketing tools
  • Microsoft Clarity: _clck, _clsk (session replay, heatmaps, usability analysis)
  • SensorsData: User behavior tracking and analytics
  • Emarsys (Scarab): User engagement and marketing automation tracking

2.3 Functional Cookies

These cookies remember your choices (language, region, UI settings) to provide personalized features.

Typical cookies in use:

  • fw_se, fw_uid: Language, region and UI preference storage
  • lantern, custom...: Interface and personalized settings
  • VITE_REDIRECT...: Referrer and page redirection records
  • privacy_signal, _tracking_consent: Cookie preference management

2.4 Marketing and Advertising Cookies

These cookies track visitor behavior across websites to deliver relevant ads and measure campaign performance.

Typical cookies and tools in use:

  • Meta (Facebook/Instagram) Pixel: _fbp, fr (advertising tracking and targeting)
  • Google Ads: _gcl_au, gclid, _gcl_aw, _gcl_gs (conversion tracking and remarketing)
  • Microsoft Bing UET: MUID, MR, _uetvid, _uetsid (cross-device identification and advertising)
  • Impact.com (impactcdn): Affiliate and performance marketing tracking
  • AWIN (dwin1): Affiliate marketing and campaign tracking
  • Student Beans: Student discount and affiliate marketing tracking

Note: Some third-party tools only load under specific conditions (e.g., after you accept cookies, or when you access from an advertising channel). The specific list of third-party cookies may update as we adjust marketing partners. We audit this list regularly for compliance.

3. Third-Party Services and Data Sharing

The cookies and tools listed above involve data processing with these third-party providers:

Data collected via cookies may be transferred to countries outside the EEA, including the United States, China, Singapore, and others. We ensure appropriate safeguards using EU Standard Contractual Clauses (SCCs) and supplementary measures (e.g., IP anonymization, encryption, access controls) to meet GDPR requirements.

4. How to Manage Your Cookie Preferences

You have the right to decide whether to accept or reject cookies. You can exercise your cookie rights by setting your preferences in the Cookie Consent Manager available on our website upon your first visit, or by adjusting your browser settings.

4.1 Using Cookie Consent Manager

When you first visit our Platform, a banner will appear allowing you to:

  • Accept All: Consent to all categories of cookies.
  • Reject Non-Essential: Only allow "Strictly Necessary" cookies.
  • Customize: Select specific categories (Analytics, Functional, Marketing) you wish to enable.

You can revisit these settings at any time by clicking the "Cookie Preferences" link located in the footer of our website.

4.2 Using Browser Controls

Most web browsers allow you to control cookies through their settings. You can view what cookies are stored on your device and delete them individually, block third-party cookies, block cookies from specific websites, block all cookies from being set, or delete all cookies when you close the browser.

Instructions for major browsers:

  • Google Chrome: Settings > Privacy and security > Cookies and other site data.
  • Safari: Preferences > Privacy > Manage Website Data.
  • Firefox: Options > Privacy & Security > Cookies and Site Data.
  • Microsoft Edge: Settings > Cookies and site permissions.

Please note: Disabling certain cookies, particularly "Strictly Necessary" ones, may impair the functionality of the website (e.g., you may not be able to add items to your cart or log in).

4.3 Mobile Device Controls

On mobile devices, you can limit ad tracking through your operating system settings:

  • iOS: Settings > Privacy > Advertising > Limit Ad Tracking.
  • Android: Settings > Google > Ads > Opt out of Ads Personalization.

5. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, new technologies, or legal requirements. Any material changes will be communicated to you via a notice on our website or by email (where applicable).

The most current version will always be available on this page with an updated "Last updated" date. We encourage you to review this policy periodically.

6. Contact Us

If you have any questions about this Cookie Policy or wish to exercise your privacy rights, please contact us at:

By Email: eu.support@crealityfalcon.com

European Data Representative

In accordance with Article 27 of the GDPR, we have appointed a Data Representative in the European Union. If you are located in the EEA, you may contact our European Data Representative directly regarding data protection matters:

Data Protection Representative Limited
77 Camden Street Lower, Dublin, D02 XE80, Ireland
Email: info@datarep.com

For complaints regarding cookie usage, you also have the right to contact the data protection authority in your jurisdiction.